Strategic Tuesday
Tell Customers How Your Product Enhances Their Lives
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing how to avoid a common mistake in developing a marketing message. When creating buzz and anticipation for a new product, companies often error by centering their message around how good the product is, rather than […]
Crisis Management and Your Brand (Strategic Tuesday/Process)
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and I want you to think strategically about crisis management. Yesterday on our radio show “Ask Those Branding Guys” guest Stefan Dill from Dill Communications shared with us the importance of having a crisis plan in place should some […]
Branding Opportunities on the Radio (Strategic Tuesday/Promotion)
Today is Strategic Tuesday and we are going to discuss using radio as a way to promote and enhance your brand. Yesterday I launched my new radio show “Ask Those Branding Guys” on KVSF 101.5 FM in Santa Fe, New Mexico. Working in partnership with Hutton Broadcasting, I am providing programming for its radio network […]
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