Smart Monday
Move Marketing Milestones Forward
Once a Day Marketing™ featured video blog: Managing Marketing Milestones Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Smart Monday and we are discussing moving your marketing milestones forward. There are many marketing milestones that will put your company in a better position. The question is, what milestones should […]
Why Advertising Frequency is Important
Once a Day Marketing™ featured video blog: Marketing Rule of 27 Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Smart Monday and we are looking at the Marketing Rule of 27, a fascinating study conducted about 10 years ago. Have you ever wondered how much advertisement you have to […]
Branding: Telling Your Side of the Story
Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Smart Monday and we are looking at the importance of consistently telling your brand story. Brand identity is how you want your company, product or services to be perceived by your target customers. Brand image is how these customers actually perceive […]
Brand Strategy Versus Advertising
Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Smart Monday and we are looking at the difference between developing brand strategy and advertising. In a recent blog, Mark Ritson stated that brand strategy is no job for an advertising agency. We tend to agree. At Once a Day Marketing […]
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