Recon Thursday

Should You Outsource Your Marketing

November 7, 20130 Comments

Once a Day Marketing™ featured video blog: In-House or Outsourced Marketing Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Recon Thursday and we are beginning a series around assessing your branding and marketing to determine whether or not it may be advantageous to seek outside support. If you have […]

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Be Bold in Your B2B Marketing

October 31, 20130 Comments

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Recon Thursday and we are discussing the importance of being bold with your business to business (B2B) marketing. We recently read a blog that noted how most B2B marketing is bland. The blog even used the phrase boring to boring to […]

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Gathering Customer Feedback

October 23, 20130 Comments

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Recon Thursday and we are discussing customer feedback. Customer feedback is an important way to learn about perceptions of your product or service. There are many ways to engage customers and ask questions about what they like about your products and […]

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Capturing Mindshare for Your Brand

October 17, 20130 Comments

Once a Day Marketing™ featured video blog: Being #1 in the Minds of Your Customers Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Recon Thursday and we are discussing your brand being #1 in the minds of your customers. Quickly name a top cola brand. Did you think of […]

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