Action Wednesday
Writing and Editing to Enhance Your Brand
Listen to our featured Ask Those Branding Guys radio show podcast: Writer Editor Anne Maclachlan Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are discussing how the quality of written content you share reflects on your brand. On our radio show Ask Those Branding Guys, […]
Sales Follow Up – Frequent and Consistent
Once a Day Marketing™ featured video blog: Sales Follow-Up Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we are discussing sales and how it is related to branding and top of mind. As you now know, branding is the process of creating the right image of […]
Does Your Brand Appeal to Hearts or Minds?
Today is Action Wednesday at Once a Day Marketing™ and we are discussing positioning options for branding and marketing efforts to engage customers and potential customers. In broad terms, there are two ways to appeal to customers; to their hearts or to their minds. In previous blogs we’ve talked about a branding rule that reads: […]
Move Your Marketing Plan Forward
Once a Day Marketing™ featured video blog: Taking Action: Getting Things Done Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and you are going to review your marketing action plan and finally tackle that one important item you know you should finish. If you are a regular […]
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