Branding a Retailer’s Eclectic Merchandise

December 9, 20130 Comments

Whimsical Merchandise from Doodlets Santa Fe Gift Shop

Whimsical Merchandise from Doodlets Santa Fe Gift Shop

Listen to our featured Ask Those Branding Guys radio show podcast: Branding Doodlets Retail Gift Shop

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing branding with a Santa Fe retailer.

On our radio show Ask Those Branding Guys, we spoke with Stephen Young, who, along with his wife Lisa, own Doodlets in Santa Fe. Doodlets is a retail store with a collection in excess of 100,000 unique, fun and interesting items including whimsical gifts, toys, books, cards art and holiday merchandise.

According to Young, this distinctive collection of items along with the stories behind them is the appeal that differentiates Doodlets from the competition. Stephen and Lisa support local artists and the community thereby creating an emotional bond with their customers.

Other keys to success that Young shared are their great downtown location, a staff that spreads happiness and leveraging unique ways to let potential customers know about the store. These efforts include displays in local hotels, concierge referrals and a bubble-making machine outside the location that draws the curious in for a closer look.

Doodlets branding challenge has been the lack of a website. A new site will be available in 2014. Glover suggested that the site contain a retail component and that it be ready prior to commencing efforts to drive traffic through social media channels such as Pinterest, Facebook and Instagram.

Enjoy the podcast.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at Contact James Glover at (505) 501-1330 or email Listen to Ask Those Branding Guys™ every Monday at 11:00am (MST) streaming live on KVSF 101.5 FM.

© 2013 Once a Day Marketing™. All rights reserved.

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