Branding a Non-Profit

January 13, 20140 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: New Mexico Film Foundation

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Those Branding Guys, we spoke with Dirk Norris, Executive Director of the New Mexico Film Foundation.

The mission of the New Mexico Film Foundation is to support the programs of the New Mexico Film Office and fill the need for funding as other programs are no longer available. Although not a production company, NM Film Foundation’s goal is to assist independent filmmakers whose efforts may not have substantial commercial value through grants and other mechanisms.

Norris shared that the New Mexico film industry is stable with three TV series currently in production here. The industry has a positive impact on the New Mexico economy and NM is third in size behind Los Angeles and New York.

To brand the New Mexico Film Foundation Norris first created a logo that reflected the values of the organizations; honesty, integrity and stability. The logo includes the iconic filmstrip which is used where ever an icon is posted and immediately identifies the post as being film related.

The New Mexico Film Foundation website is in development and Norris is ensuring the site will be responsive for mobile devices. Glover suggested compelling messaging be added to let site visitors know the benefits of donating to the organization. Hayduk suggested that Norris also define the essence of what the organization is about and distilling that into a position statement / brandline.

Norris launched the NM Film Foundation in partnership with the NM Film Office. They are leveraging their Facebook and twitter sites as well as hosting fund raisers and mixers across the state to raise awareness. Glover relayed that the key element of top of mind branding is as important to a non-profit as it is to any organization.

Enjoy the podcast.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at Contact James Glover at (505) 501-1330 or email Listen to Ask Those Branding Guys™ every Monday at 11:00am (MST) streaming live on KVSF 101.5 FM.

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