Recent Blogs
Truth in Advertising
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at the importance of creating the right expectations for your customers through your advertising. There is an absolutely brilliant metaphor for advertising that I want to share with you. I wish I had thought of it, however, credit goes […]
New Mexico Certified Chile Brand Sizzles
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at the strength of regional branding efforts. We are all very familiar with Champagne from France, Florida oranges and Kobe beef from Japan. Why? These regions have staked a claim to their tasty products and have spent decades managing […]
A National Perspective on Branding
Listen to our featured Those Branding Guys radio show podcast: A National Perspective on Small Business Branding Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed tactics to employee when launching a new business. Joining us on the show was Jasper Welch, […]
Business Incubators and Your Brand
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are taking a look at business incubators and virtual business incubators and how association with these organizations can enhance your brand. According to Google: “Business incubation is a unique and highly flexible combination of business development processes, infrastructure and people designed […]
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