Bling Can Enhance Impulse Buying

November 11, 20130 Comments

Bling Check Out Aisle at Old Navy

Bling Check Out Aisle at Old Navy

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Smart Monday and we are looking at how bling (the flashy, ostentatious flaunting of things) can enhance impulse buying.

Recently we attended a branding webinar hosted by Guy Kawasaki, a top marketing guru. He shared adding bling to a blog will visually attract followers. Great advice, Guy, thanks.

We would add that bling works on just about all branding and marketing because we are such a visually oriented society. When in line to check out at an Old Navy store this past weekend, we had to pass down a long aisle of merchandise before we arrived at the cash register. Talk about bling.

From our picture you can see Minnie Mouse and Marvel Comics on display to entice customers as they wait to make their purchase. This is great example of using bling to enhance impulse buying. It would be interesting to know how many items are sold from this long display of “last chance” merchandise. One thing is sure, Old Navy is using this tactic because it works for them.

If you want to entice more impulse buying, follow the practices of the experts like Old Navy, Barnes and Noble, and even your local grocery store of parading your customers past a display of enticing merchandise. Let us know how it goes.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at Contact James Glover at (505) 501-1330 or email Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on KVSF 101.5 FM.

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