Author Archive for Marianne Tenenbaum

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5 Marketing Tips for Mobile Devices

November 21, 20160 Comments

Hello, I’m Marianne Tenenbaum, Branding Strategist, for Once a Day Marketing™. We are discussing critical elements for effective marketing on mobile devices. In today’s environment it is more important than ever to connect with your target market through the channels where they are receiving information; that means mobile devices. In the past we have discussed […]

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Clearly Effective Municipal Branding Campaign

November 14, 20160 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing how municipalities can improve customer experience while achieving their goals. Several years ago, the City of Las Vegas, New Mexico was in the position of having to dramatically increase water usage fees in support of efforts to upgrade existing […]

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Buzzing About The Celestial Bee Brand

November 8, 20160 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: The Celestial Bee Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a unique Santa Fe wellness business. Joining us on-air was Lauren Kendall – practitioner and […]

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Set Your Brand Apart with Great Customer Service

November 7, 20160 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing how great customer service can differentiate a brand. I recently came across an older blog, which I have seen many times. It highlights advice from Sir Richard Branson about customer service and how it can be a great differentiator […]

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