Author Archive for James Glover
Creating a Community Brand
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing the importance of community branding in today’s mobile and social world. It’s easy to think about branding cookies, burgers, running shoes and sports cars. How else would customers know about these brands if there wasn’t a concerted marketing effort […]
Using Technology to Enhance Your Brand
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing how embracing technology can enhance all aspects of your brand. Although technology can mean various things depending on who you ask, we are focusing on technology tools and how they are used by businesses and consumers. These tools encompass […]
Branding the Home Builders Association of Central NM
Listen to our featured Ask Those Branding Guys radio show podcast: Home Builders Association of Central New Mexico Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a regional home builders association. Joining us on the show was […]
Leverage Google to Build Your Brand
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing how to enhance your brand using Google. Google is a powerful resource for building the reputation and reach of a brand. The key to using Google in building your brand is to leverage its power as more than just […]
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