Author Archive for James Glover
Responding to Evolving Markets
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are taking a look at product innovation to expand into new markets. Businesses often find themselves in a position where demand for their product is declining due to economic circumstance, social trends and/or consumer preferences. For example, a car-maker manufacturing heavy […]
New Tour Company Finds Niche in New Mexico
Listen to our featured Ask Those Branding Guys radio show podcast: Turquoise Tours in New Mexico Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing with a new tour company. Joining us on the show was Lindsay Mapes – […]
Reach Target Audience with Proximity Marketing
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are taking a look at proximity marketing. For those of you not familiar with the concept, proximity marketing is the wireless distribution of advertising information at a specific location or within certain boundaries. As mobile phones and other technology proliferate, more […]
Hospitality Program Stresses Customer Service
Listen to our featured Ask Those Branding Guys radio show podcast: Santa Fe Community College Hospitality and Tourism Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the importance of customer service for your brand. Joining us on the show was Katherine […]
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