Author Archive for James Glover

Value Proposition vs. Discounted Prices

May 23, 20160 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing the need for your company to have a strong value proposition. The proliferation of coupons and product discounts has created a coupon culture among consumers. This is a pitfall for small businesses when they rely on coupons as a […]

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Branding the Adobe Rose Theatre

May 18, 20160 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: The Adobe Rose Theatre Santa Fe Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a new Santa Fe Theatre. Joining us on the show were Melissa […]

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Use Product Adoption Behavior to Target Your Message

May 15, 20160 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are highlighting an important aspect of consumer behavior that will influence the message you create for your target customer. We’re discussing Everett Roger’s diffusion of innovation model and how it will assist you to understand your customer’s adoption patterns of new […]

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Branding Skirt Sports Specialty Clothing Retailer

May 11, 20160 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Skirt Sports CEO Nicole DeBoom Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a specialty clothing retailer. Joining us on the show was Nicole DeBoom – […]

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