Author Archive for James Glover

Driving Customer Repeat Purchases

April 11, 20130 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Recon Thursday and we are discussing something I call customer usage cycles and whether or not you are maximizing that concept at your company. Customer usage cycles are the recurring intervals when customers purchase your product. For example, a mattress company’s […]

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Enhance Your Brand with Public Speaking

April 10, 20130 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we are going to discuss the importance of becoming a public speaker. One of the best ways I’ve found to enhance my own personal brand is seeking public speaking engagements. There are many organizations in need of professionals […]

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Crisis Management and Your Brand (Strategic Tuesday/Process)

April 9, 20130 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and I want you to think strategically about crisis management. Yesterday on our radio show “Ask Those Branding Guys” guest Stefan Dill from Dill Communications shared with us the importance of having a crisis plan in place should some […]

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Are Customers Recalling Your Brand? (Smart Monday/Positioning)

April 8, 20130 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are looking at brand recognition and recall. Brand recognition means potential customers have some understanding of your brand even if they don’t know where that awareness came from. Recall is when customers can actually name your brand […]

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