Are Marketing Results Measuring Up?

August 1, 20160 Comments

Be sure to measure the results of marketing campaigns

Be sure to measure the results of marketing campaigns


Hello, I’m Marianne Tenenbaum, Branding Strategist, for Once a Day Marketing™. Today we are focusing on measuring results of marketing campaigns.

A popular maxim in process improvement says if something isn’t measured, it can’t be improved. This applies to marketing efforts as well. How are you determining the success of your marketing campaigns? Do you judge results by how you feel? Are you looking at sales improvement or something else?

If you aren’t measuring results with meaningful data you may not have sufficient insight into how campaigns and channels are performing compared to expectations. As you are developing your next advertising campaign, whether using a traditional or social media channel, establish goals for a few simple statistics such as increased customer social media engagement, response rate, increase in traffic, number of items sold or gross sales that make sense for your business/product.

When the campaign launches, ensure there is a process in place to gather data for each goal you selected on a daily, weekly or other basis. Begin assessing the performance of the advertising at the close of the campaign and compare that data to the goals you established.

As you continue to measure, you will accumulate fact based information that will enable you to direct your marketing to leverage the strategies that are driving the best results.

Learn more about establishing your goals. Watch our Once a Day Marketing video: SMART Goals

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact Marianne Tenenbaum at (505) 699-7849 or email mten@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

© 2016 Once a Day Marketing™. All rights reserved.

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