A Brand Making Contact Sports Safer

March 7, 20160 Comments

Pressure Analysis Company Impact-Sensing Skull Cap

Pressure Analysis Company Impact-Sensing Skull Cap

Listen to our featured Ask Those Branding Guys radio show podcast: Pressure Analysis Company

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a tech start-up company.

Joining us on the show was Michelle Urban, CEO of the Pressure Analysis Company (PAC). Pressure Analysis Company designs and manufactures wireless technology that is able to detect and track direct head impacts for athletes using the SmackCAP.

The development of the PAC SmackCAP is timely in light of the recent news regarding the potential long term negative impact of head trauma that occurs in many team sports. The company continues to refine and develop the product and Michelle shared that they are currently testing the SmackCAP with a local professional football team.

Pressure Analysis Company technology is licensed from University of New Mexico and the product is being developed and tested initially with football players. Michelle shared that data being collected is like nothing in the market place today, SmackCAP sensors are much more accurate and information is collected for all levels of impacts.

The goal of Pressure Analysis Company is to enhance the game of football by restoring and renewing confidence in playing contact sports safely. Target markets include players, parents and sports teams.

Glover noted that Pressure Analysis Company clearly has a vision of what their mission is – a great Why. His recommendation for Michelle is to delivery this message first in all conversations and presentations about the product. Glover encouraged Michelle to make an emotional connection with customers.

Most of Pressure Analysis Company’s marketing is via social media and earned media. Michelle’s branding tip for a start-up company: begin social media efforts right away and leverage your followers to spread your message and share your successes, no matter how small.

Enjoy the show.

Once a Day Marketing™ inspires clients to brand bold.Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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