Archive for April, 2016

Branding Strategy vs Advertising

April 11, 20160 Comments

Hello, I’m Marianne Tenenbaum, Branding Strategist, for Once a Day Marketing™. Today we are discussing the difference between branding strategy and advertising for your company. At Once a Day Marketing we focus on creating bold branding strategy for our clients. We know that a brand is simply everything; it resides in the mind of customers […]

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Market Research Improves Your Message

April 8, 20160 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: AcuPOLL Precision Research Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed market research and how it can benefit your marketing strategy. Joining us on the show was Jeff Goldstein, President […]

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Keys to Reaching Your Target Audience

April 3, 20160 Comments

Once a Day Marketing™ featured video blog: Brand Building: Brand Building: Reach, Frequency and Consistency Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today we are looking at three key concepts to understand in developing your marketing message that will be remembered by your target audience. As you plan how to […]

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