Archive for September, 2013

Does Your Brand Appeal to Hearts or Minds?

September 17, 20130 Comments

Today is Action Wednesday at Once a Day Marketing™ and we are discussing positioning options for branding and marketing efforts to engage customers and potential customers. In broad terms, there are two ways to appeal to customers; to their hearts or to their minds. In previous blogs we’ve talked about a branding rule that reads: […]

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Branding from the Heart

September 16, 20130 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Branding from the Heart Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are talking with the founder of a new company branding from the heart. On our radio show Ask Those Branding Guys, we […]

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Branding in a Mature Market

September 16, 20130 Comments

Once a Day Marketing™ featured video blog: Branding in Non-Mature and Mature Markets Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Smart Monday and we’re going to take a quick look at branding in a mature market. A mature market is defined by the fact that the product or […]

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Social Media for the Baby Boomer Market

September 13, 20130 Comments

Today is Digital Friday at Once a Day Marketing™ and we are discussing where to focus your social media marketing campaigns to reach the Baby Boomer Generation. The Baby Boomer Generation is generally considered to be adults born between the 1946 and 1964. They represent a wealthy market with $2.3 trillion in spending power on […]

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