Tag: Those Branding Guys
Branding An Insurance Agency
Listen to our featured Ask Those Branding Guys™ radio show podcast: Branding Quezada Jacobs Family Insurance Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing of a national insurance agency at the local level. Joining us on the show […]
Understanding Brand Loyalty
Once a Day Marketing™ featured video blog: Do You Know Your Customer Loyaltyscape? Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are sharing our model to categorize the loyalty of your customers. There are numerous, very technical ways to zero in on the buying behavior and characteristics of your […]
What Is Your Brand Personality?
Hello, I’m Marianne Tenenbaum, Branding Strategist, for Once a Day Marketing™. Today we are looking at brand personality. When colleagues think of you, what comes to mind? Are you seen as smart, friendly, adventurous, trustworthy or engaging? Your personality traits are what draw people to you; the same is true of the brands we embrace. […]
Make Your Brand Strong
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are reviewing an old Young & Rubicon (Y&R) model specifically looking at brand strength. Y&R determined that there are two elements that make up brand strength, differentiation and relevance: • Differentiation refers to how unique and distinctive a brand is to […]
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