Tag: that branding guy

Update Your Marketing Plan for the New Year

January 3, 20170 Comments

Once a Day Marketing™ featured video blog: Develop Your Marketing Action Plan Hello, I’m Jim Glover, “That Branding Guy” at Once a Day Marketing™. Today we are discussing the importance of creating a good marketing action plan. The marketing action plan (MAP) is a valuable tool to identify the important marketing action items for your […]

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Branding Bold: A Community Perspective

December 19, 20160 Comments

Hello, I’m Jim Glover, “That Branding Guy” at Once a Day Marketing™. Today we are discussing how one community in northeast New Mexico is branding bold. A few years ago Farmington, New Mexico hired my team to develop an overall brand for their community which is located near Four Corners (the intersection of New Mexico, […]

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Santa Fe Preparatory School Enhancing Their Brand

December 13, 20160 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Santa Fe Preparatory School Enhancing Their Brand Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a Santa Fe private school. Joining us on-air were Jim and […]

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Generate Excitement for Your Brand

November 27, 20160 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing how to generate buzz for your brand. All businesses that interact with customers have an opportunity to generate excitement for the brand and make those interactions great customer experiences. This applies whether it is a B2B or B2C enterprise. […]

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