Tag: that branding guy

Marketing 101: the 7Ps of Marketing – People

February 21, 20170 Comments

Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we’re sharing Part V in our series on the fundamentals of marketing using the 7Ps with a discussion of People. When you really think about it, are customers buying your product or are they buying into the people in your organization who […]

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Marketing 101: the 7Ps of Marketing – PRODUCT

February 13, 20170 Comments

Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we’re sharing Part IV in our series on the fundamentals of marketing using the 7Ps with a discussion of Product. When you are creating product strategy, put yourself in the mind of your target audience. The customers and potential customers you are […]

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How Product Lifecycle Influences Marketing

January 16, 20170 Comments

Once a Day Marketing™ featured video blog: Product Life Cycle Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we are discussing the classic product life cycle introduced by Raymond Vernon in the 60’s and how it still impacts marketing in 2017. Products evolve a lot like people. They are born, […]

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Los Lunas: a Community That Works

January 10, 20170 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Los Lunas: a Community That Works Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a New Mexico community. Joining us on-air was Ralph L. Mims, Economic […]

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