Tag: rebranding

The Branding Story of a Cannabis Dispensary

February 28, 20180 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show That Branding Guy™, we discussed branding and marketing with a newly re-branded cannabis dispensary. Joining us on the show were Jon Peddie and Adam Nelson, owners of Billo cannabis dispensary in Steamboat Springs, Colorado. Jon and Adam’s goal is […]

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Is Rebranding Worth the Risk?

March 2, 20150 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at risks and rewards of rebranding your company. There are many circumstances that may prompt a company to rebrand including use of a name that is too common or confusing or even a name that has taken on another […]

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Considerations When Rebranding

October 20, 20140 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: The New Hat Baking Company and Amber Davis Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing with a company in the process of re-branding. Joining us on […]

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