Tag: Positioning

Branding Builder’s Source Appliance Gallery

July 24, 20170 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Builders Source Appliances Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing with an appliance retailer. Joining us on-air was Jason Rogers – Sales Representative for Builders Source […]

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Marketing 101: the 7Ps of Marketing – POSITIONING

March 20, 20170 Comments

Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we’re sharing a bonus – Part VIII in our series on the fundamentals of marketing using the 7Ps with a discussion of Positioning. Positioning is an essential first step in creating a brand and it’s important that it be established prior to […]

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Branding the Rock Band Heart

March 25, 20140 Comments

Listen to our featured Those Branding Guys radio show podcast: Ben Smith Drummer with Heart Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the branding of rock and roll hall of fame band Heart. Joining us on air was Ben Smith, […]

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One Easy Jog and 23 Branded Products

December 27, 20130 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. With 2014 right around the corner, we are revamping our blogs to share improved branding tips in three key categories: knowledge, strategy and tactics as well as inspiration to market every day. On a recent cold and windy winter run in Santa Fe, […]

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