Tag: James Glover

Capturing Mindshare for Your Brand

October 17, 20130 Comments

Once a Day Marketing™ featured video blog: Being #1 in the Minds of Your Customers Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Recon Thursday and we are discussing your brand being #1 in the minds of your customers. Quickly name a top cola brand. Did you think of […]

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Creating Good Brand Ambassadors

October 16, 20130 Comments

Once a Day Marketing™ featured video blog: All Staff Are Brand Ambassadors Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are talking about creating good brand ambassadors for your company. Every employee of your company is a Brand Ambassador. It is a common misconception that […]

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Branding an Online Community

October 14, 20130 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Branding Soapdom.com Hello, I’m Jim Glover, That Branding Guy, forOnce a Day Marketing™. Today is Strategic Tuesday and we are talking with Soapdom.com about branding an online business. On our radio show Ask Those Branding Guys, we spoke with Linda Marshall-Smith, founder and CEO […]

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Why Advertising Frequency is Important

October 14, 20130 Comments

Once a Day Marketing™ featured video blog: Marketing Rule of 27 Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Smart Monday and we are looking at the Marketing Rule of 27, a fascinating study conducted about 10 years ago. Have you ever wondered how much advertisement you have to […]

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