Tag: #brandstrong2014
Milk Life: Shaking Up the Milk Brand
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at the recent retirement of the ad campaign “got milk?” in favor of the new “Milk Life.” For the past 20 years, the American dairy industry has promoted “got milk?” in its effort to keep milk top of mind […]
Spring Your Marketing Into Action
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are encouraging you to ensure your branding and marketing strategy is ready to spring into action. The first task is to look at your brand and make sure you have a clear understanding of what makes your business unique and compelling. […]
Choose Your Marketing Words Wisely
Hello. I’m Jim Glover that branding guy for Once a Day Marketing. Today we are looking at the importance of choosing the words for your marketing message wisely. The old adage that a picture is worth a 1,000 words is so true today given smart phones, digital cameras and social media sites like YouTube, Instagram, […]
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