Tag: branding

The Importance of Place Branding

March 20, 20180 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing the importance of community branding in today’s mobile and social world. It’s easy to think about branding running shoes, restaurants and sports cars. Customers wouldn’t know about these brands if there wasn’t a concerted marketing effort to ensure these […]

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Journey to Brand a Worthy Cause

February 28, 20180 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show That Branding Guy™, we discussed branding and marketing with the founder of a non-profit dedicated to veterans. Joining us on the show was Rob Jones – Founder of Rob Jones Journey, a non-profit organization dedicated to raising money for […]

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Identity Crisis: Branding for the Healthcare Industry

December 14, 20170 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show That Branding Guy™, we discussed healthcare branding and marketing challenges with an industry expert. Joining us on the show was Vince Parry – President of the Parry Branding Group, branding expert and author of Identity Crisis – Healthcare Brandings […]

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Marketing 101: the 7Ps of Marketing – People

February 21, 20170 Comments

Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we’re sharing Part V in our series on the fundamentals of marketing using the 7Ps with a discussion of People. When you really think about it, are customers buying your product or are they buying into the people in your organization who […]

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