Tag: 7Ps of Marketing

Marketing 101: the 7Ps of Marketing – POSITIONING

March 20, 20170 Comments

Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we’re sharing a bonus – Part VIII in our series on the fundamentals of marketing using the 7Ps with a discussion of Positioning. Positioning is an essential first step in creating a brand and it’s important that it be established prior to […]

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Branding Magic with PrestiDigital Media

November 15, 20160 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: PrestiDigital Media Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a new Santa Fe media marketing business. Joining us on-air were Demi Malnar-Frye and Devon Jackson, […]

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Plan to Brand Bold in 2017

October 30, 20160 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing how critical it is to plan your branding strategy and follow through on that plan. Strategic planning is critical to the success of your organization. There are hundreds of Once a Day Marketing™blogs sharing advice on a myriad of […]

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TOCK: Making Restaurants Tick

October 27, 20160 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: TOCK Restaurant Reservation System Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a new innovative restaurant reservation system. Joining us on-air was Nick Kokonas, restaurateur and […]

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