Create New Products to Leverage Your Brand

April 12, 20130 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday and we are looking at whether or not you are taking full advantage of your brand recognition when you release a product.

Brand loyalty is essential since today’s consumers will go into a store to look at a product, perhaps try it on, or get a sense of what the product is all about; then they go home and purchase the product online from someone else. How do you combat that?

One way is to introduce a proprietary product under your brand name which can only be purchased from your company. Toys R Us has recently done this with a tablet PC targeted at a young audience. It is a brilliant branding strategy that will get people into the store and, if they like the tablet, they can’t buy it anywhere else.

The question for you to consider today is: What can you do as a strategist to leverage your brand and create a new product or service that people can only obtain from you?

Watch our Once a Day Marketing™ video to learn more: Create New Digital Products to Leverage Your Brand

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at You may also contact James Glover at (505) 501-1330 or email

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Filed in: 7Ps of MarketingDay of the WeekDigital FridayProduct

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