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Marketing 101: the 7Ps of Marketing – POSITIONING

March 20, 20170 Comments

Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we’re sharing a bonus – Part VIII in our series on the fundamentals of marketing using the 7Ps with a discussion of Positioning. Positioning is an essential first step in creating a brand and it’s important that it be established prior to […]

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Arizona Chile Roasters – a Fiery Brand

March 2, 20170 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Giery Brand: Arizona Chile Roasters Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a business that manufacturers a product that is key to the chile industry. […]

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Marketing 101: the 7Ps of Marketing – PROCESS

January 31, 20170 Comments

Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we’re sharing Part II in our series on the fundamentals of marketing using the 7Ps with a discussion of Process. When it comes to marketing, there are two aspects of process; internal and external. A great internal process ensures that management and […]

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Being #1 in the Minds of Your Customers

January 9, 20171 Comment

Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we are talking about being #1 in the minds of your customers and why it is so important for your business. When customers decide to make a purchase, they tend to buy the product that commands the top place in their minds […]

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