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Marketing 101: the 7Ps of Marketing – PROCESS

January 31, 20170 Comments

Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we’re sharing Part II in our series on the fundamentals of marketing using the 7Ps with a discussion of Process. When it comes to marketing, there are two aspects of process; internal and external. A great internal process ensures that management and […]

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Being #1 in the Minds of Your Customers

January 9, 20171 Comment

Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we are talking about being #1 in the minds of your customers and why it is so important for your business. When customers decide to make a purchase, they tend to buy the product that commands the top place in their minds […]

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Branding an Energetic Non-Profit

September 30, 20160 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: New Energy Economy Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a Santa Fe non-profit organization focused on promoting renewable energy. Joining us on the show […]

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Know Your Brand Purpose

August 8, 20160 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are talking about ensuring customers know why you are in business. Companies generally have a mission and vision statement that are shared internally so management, employees and any other stakeholders know the purpose and values of the company and how they […]

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