Tactics
Market Research Improves Your Message
Listen to our featured Ask Those Branding Guys radio show podcast: AcuPOLL Precision Research Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed market research and how it can benefit your marketing strategy. Joining us on the show was Jeff Goldstein, President […]
Keys to Reaching Your Target Audience
Once a Day Marketing™ featured video blog: Brand Building: Brand Building: Reach, Frequency and Consistency Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today we are looking at three key concepts to understand in developing your marketing message that will be remembered by your target audience. As you plan how to […]
Differentiating a Highend Custom Home Builder
Listen to our featured Ask Those Branding Guys radio show podcast: Prull Custom Builders Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of one of Santa Fe’s premier builders. Joining us on the show was Saguna Severson, Director […]
Everyone in Your Company is a Brand Ambassador
Hello, I’m Marianne Tenenbaum, Branding Strategist, for Once a Day Marketing™. Today we are discussing how integral your staff is to providing a great customer experience. Part of a strong branding is ensuring that your customers have a great experience. Many businesses underestimate how critical staff is to delivering that outstanding customer experience. Every employee […]
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