Tactics

Writer Shares Social Media Advice

February 5, 20180 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show That Branding Guy™, we discussed social media marketing with a local author. Joining us on the show was Lynn Cline – founder of Writer’s Ink, author and radio show host. Lynn’s radio show Cline’s Corner, covers a wide range […]

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That Branding Guy: Year in Review

January 16, 20180 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show That Branding Guy™, we recapped all of the exciting guests who appeared with us in 2017. Our show this week was a look back at our 2017 guests that included branding experts and non-experts, existing brands as well as […]

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Measure the Results of Your Marketing Campaigns

January 9, 20180 Comments

Hello, I’m Marianne Tenenbaum for Once a Day Marketing™. We’re starting the new year looking at measuring results of your marketing campaigns. A popular maxim in process improvement says you can’t improve what you don’t measure. This applies to marketing efforts as well. How are you determining the success of your marketing campaigns? Do you […]

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Identity Crisis: Branding for the Healthcare Industry

December 14, 20170 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show That Branding Guy™, we discussed healthcare branding and marketing challenges with an industry expert. Joining us on the show was Vince Parry – President of the Parry Branding Group, branding expert and author of Identity Crisis – Healthcare Brandings […]

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