Strategy
Making Your Brand Look Great
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing the importance of always making your brand look great. Oklahoma City is running a television campaign that makes their community look fantastic. The visual images in the spot are appealing, exciting and create very positive impressions about their brand. […]
Spring Your Marketing Into Action
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are encouraging you to ensure your branding and marketing strategy is ready to spring into action. The first task is to look at your brand and make sure you have a clear understanding of what makes your business unique and compelling. […]
Goldilocks and the Three Buzzes
Hello. I’m Jim Glover that branding guy for Once a Day Marketing. Today we are looking at creating the right amount of buzz for the introduction of a new product or service. Generating buzz or hype is a great way to create anticipation and excitement for customers around the launch of something new. The goal […]
Choose Your Marketing Words Wisely
Hello. I’m Jim Glover that branding guy for Once a Day Marketing. Today we are looking at the importance of choosing the words for your marketing message wisely. The old adage that a picture is worth a 1,000 words is so true today given smart phones, digital cameras and social media sites like YouTube, Instagram, […]
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