Strategy

New Life for a Venerable Brand

July 22, 20140 Comments

Listen to our featured Those Branding Guys radio show podcast: David Setford and the Spanish Colonial Arts Society Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the importance ensuring your brand is updated to continue to attract new customers. Joining us […]

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The Best Pricing Strategies – Part 2

July 21, 20140 Comments

Once a Day Marketing™ featured video blog: Pricing Strategies – Part 2 Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today we are continuing our look at pricing with a review of four additional strategies. Key factors that come into play when evaluating pricing strategies are the uniqueness of your product […]

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Create Video to Promote Your Brand

July 15, 20140 Comments

Listen to our featured Those Branding Guys radio show podcast: Richard Holcomb Cliffdweller Digital and New Mexico True Television Hello, I’m Jim Glover, That Branding Guy, forOnce a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the importance of video production for your business. Joining us on the show was Richard […]

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Community Branding: More Important Than Ever

July 13, 20140 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at the importance of community branding in today’s mobile and social world. It’s easy to think about branding cookies, burgers, running shoes and sports cars. How else would customers know about these brands if there wasn’t a concerted marketing […]

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