Promotion

Can Your Video Go Viral

May 17, 20130 Comments

Once a Day Marketing™ featured video blog: The Value of Going Viral Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday and we are looking at videos that go viral. This past week Chris Hadfield, a commander of the International Space Station, released his “Space Oddity” music video […]

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Making PR Your Marketing Friend

May 15, 20130 Comments

Once a Day Marketing™ featured video blog: Marketing Ecosystem: Public Relations Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we continuing our series profiling the nine marketing channels you can use to promote your brand. Today we are discussing public relations or PR, which is a […]

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Using Print for Branding

May 8, 20130 Comments

Once a Day Marketing™ featured video blog: Print as a Marketing Channel Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we starting a series profiling the nine marketing channels you can use to promote your brand. Today we are discussing print media, which is still a […]

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Understanding the Unique Selling Proposition (USP)

May 6, 20130 Comments

Once a Day Marketing™ featured video blog: Unique Selling Proposition (USP) Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are reviewing one of the most important marketing principles ever identified: Unique Selling Proposition or USP. Rosser Reeves explained USP back in 1960 and there are […]

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