Process

Keeping an Eye on Competition Using Social Media

April 18, 20130 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are looking at why you should track your competition using social media. There are numerous benefits of following your competition’s social media efforts. First, you will learn exactly where they are creating a social media presence. You […]

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Keeping Your Brand Promise

April 17, 20130 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we are discussing fulfilling brand promise. To determine whether or not you are fulfilling your brand promise, compare the expectations your customers have of your brand or product to their actual experience. Are you delivering? Are you exceeding […]

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Crisis Management and Your Brand (Strategic Tuesday/Process)

April 9, 20130 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and I want you to think strategically about crisis management. Yesterday on our radio show “Ask Those Branding Guys” guest Stefan Dill from Dill Communications shared with us the importance of having a crisis plan in place should some […]

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CBS Sports Slam Dunks NCAA Tournament Online Coverage (Digital Friday/Process)

April 5, 20130 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday and we are going to give a big shout out to CBS Sports. For college basketball fans this is a great time of the year. The NCAA Tournament is underway to determine the #1 team in the nation. These […]

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