Process
Marketing 101: the 7Ps of Marketing – PROCESS
Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we’re sharing Part II in our series on the fundamentals of marketing using the 7Ps with a discussion of Process. When it comes to marketing, there are two aspects of process; internal and external. A great internal process ensures that management and […]
How Product Lifecycle Influences Marketing
Once a Day Marketing™ featured video blog: Product Life Cycle Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we are discussing the classic product life cycle introduced by Raymond Vernon in the 60’s and how it still impacts marketing in 2017. Products evolve a lot like people. They are born, […]
Update Your Marketing Plan for the New Year
Once a Day Marketing™ featured video blog: Develop Your Marketing Action Plan Hello, I’m Jim Glover, “That Branding Guy” at Once a Day Marketing™. Today we are discussing the importance of creating a good marketing action plan. The marketing action plan (MAP) is a valuable tool to identify the important marketing action items for your […]
Branding Bold: A Community Perspective
Hello, I’m Jim Glover, “That Branding Guy” at Once a Day Marketing™. Today we are discussing how one community in northeast New Mexico is branding bold. A few years ago Farmington, New Mexico hired my team to develop an overall brand for their community which is located near Four Corners (the intersection of New Mexico, […]
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