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Boost Your Business With Online Retail

November 15, 20150 Comments

Hello, I’m Marianne Tenenbaum, Branding Strategist, for Once a Day Marketing™. Today we are discussing online retail (or e-tailing) best practices. It may be a strategy you should consider for your brand. Having online retail capability on your website is another great way to engage customers with your brand. E-tailing enables local or regional businesses […]

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What Is Your Brand Personality?

October 27, 20150 Comments

Hello, I’m Marianne Tenenbaum, Branding Strategist, for Once a Day Marketing™. Today we are looking at brand personality. When colleagues think of you, what comes to mind? Are you seen as smart, friendly, adventurous, trustworthy or engaging? Your personality traits are what draw people to you; the same is true of the brands we embrace. […]

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Expanding Your Markets and Products

October 19, 20150 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing new products and expansion into new markets. New products create buzz in the market to keep a brand top of mind and boost sales. Analyze your products and markets and determine when to do the same for your business. […]

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Branding WGN America’s Manhattan TV Series

October 13, 20150 Comments

Listen to our featured Ask Those Branding Guys™ radio show podcast: WGN America’s Manhattan TV Series Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing of the WGN America television network. Joining us on the show was Brian Dollenmayer […]

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