Process

Non-Profit Cooking Up a Great Brand

August 3, 20160 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Cooking with Kids Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a local organization. Joining us on the show were Lynn Walters, Anna Farrier and Cheryl […]

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Are Marketing Results Measuring Up?

August 1, 20160 Comments

Hello, I’m Marianne Tenenbaum, Branding Strategist, for Once a Day Marketing™. Today we are focusing on measuring results of marketing campaigns. A popular maxim in process improvement says if something isn’t measured, it can’t be improved. This applies to marketing efforts as well. How are you determining the success of your marketing campaigns? Do you […]

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Using Technology to Enhance Your Brand

July 5, 20160 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing how embracing technology can enhance all aspects of your brand. Although technology can mean various things depending on who you ask, we are focusing on technology tools and how they are used by businesses and consumers. These tools encompass […]

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Branding the Home Builders Association of Central NM

June 28, 20160 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Home Builders Association of Central New Mexico Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a regional home builders association. Joining us on the show was […]

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