Price

Marketing 101: the 7Ps of Marketing – PRICE

February 5, 20170 Comments

Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we’re sharing Part III in our series on the fundamentals of marketing using the 7Ps with a discussion of Price. A strong value proposition means that customers feel they receive a good value in exchange for their hard earned dollars. Value proposition […]

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How Product Lifecycle Influences Marketing

January 16, 20170 Comments

Once a Day Marketing™ featured video blog: Product Life Cycle Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we are discussing the classic product life cycle introduced by Raymond Vernon in the 60′s and how it still impacts marketing in 2017. Products evolve a lot like people. They are born, […]

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Plan to Brand Bold in 2017

October 30, 20160 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing how critical it is to plan your branding strategy and follow through on that plan. Strategic planning is critical to the success of your organization. There are hundreds of Once a Day Marketing™blogs sharing advice on a myriad of […]

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Powering Up a Solar Brand

October 17, 20160 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: SunPower by Positive Energy Solar Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a growing Santa Fe solar equipment installer. Joining us on the show was […]

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