Positioning (Bonus)

How Strong is Your Brand?

June 3, 20130 Comments

Once a Day Marketing™ featured video blog: Brand Strength Defined Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we reviewing an old Young & Rubicon (Y&R) model specifically looking at brand strength. Y&R determined that there are two elements that make up brand strength, differentiation and […]

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Differentiating Through Your Core Competency

May 21, 20130 Comments

Once a Day Marketing™ featured video blog: Understanding Your Core Competency Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is StrategicTuesdayand we are looking into how to differentiate your brand through core competency. Core competency is the skill or production technique your business employs to deliver value to customers and […]

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Rebranding Santa Fe Capitol Grill

May 14, 20130 Comments

Listen to our featured Ask Those Branding Guys radio show podcast:Rebranding Santa Fe Capitol Grill Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing what it takes to rebrand a local restaurant. On our radio show Ask Those Branding Guys, we spoke with Patrick […]

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Branding a Regional Beer

May 7, 20130 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Branding Santa Fe Brewing Company Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing what it takes to build the brand of a regional brewing company. On our radio show Ask Those Branding […]

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