Positioning (Bonus)
Branding a New Business Paradigm
Listen to our featured Ask Those Branding Guys radio show podcast: Branding The Elastic Enterprise Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing the challenges of branding a new business paradigm and the importance of “elationship”. On our radio show Ask Those Branding […]
Branding a New Chocolate Company
Listen to our featured Ask Those Branding Guys radio show podcast: Branding Choco Canyon Artisan Chocolate Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing an entrepreneur’s efforts to brand a new chocolate company. On our radio show Ask Those Branding Guys, we spoke […]
A Brand is Simply Everything
Once a Day Marketing™ featured video blog: A Brand is More Than a Product Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we will look at the elements that comprise a brand. Many people think a brand is a product. They consider the qualities or attributes […]
Marketing That One Big Benefit
Once a Day Marketing™ featured video blog: Doug Hall’s Concept of Overt Benefit Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are looking at the importance of identifying your brand’s key benefit. To drive sales, it’s critical for your customers to have a clear understanding […]
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