Positioning (Bonus)
The Importance of Place Branding
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing the importance of community branding in today’s mobile and social world. It’s easy to think about branding running shoes, restaurants and sports cars. Customers wouldn’t know about these brands if there wasn’t a concerted marketing effort to ensure these […]
Identity Crisis: Branding for the Healthcare Industry
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show That Branding Guy™, we discussed healthcare branding and marketing challenges with an industry expert. Joining us on the show was Vince Parry – President of the Parry Branding Group, branding expert and author of Identity Crisis – Healthcare Brandings […]
Viva Vino Campaign Boosts New Mexico Wine Industry
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show That Branding Guy™, we discussed branding and marketing challenges of a venerable New Mexico industry. Joining us on the show was Chris Goblet – Executive Director of the New Mexico Wine organization. The mission of the group is to […]
Nambé: Branding Museum Quality Designs
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show That Branding Guy™, we discussed branding and marketing challenges of a Santa Fe retail business. Joining us on the show were Rachel Trudeau and Tracey Smarsh, Corporate Sales Manage and Sr. Director of Retail and eCommerce, respectively for Nambé, […]
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