Positioning (Bonus)

Constructing a Home Builders Association Brand

February 16, 20170 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Santa Fe Area Homebuilders Association Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a Home Builders Association. Joining us on-air was Kim Shanahan – Executive Officer […]

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The Ranch House – a Smokin’ Hot Brand

February 7, 20170 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Branding The Ranch House Restaurant Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a popular Santa Fe restaurant. Joining us on-air was Josh Baum, owner of […]

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Historic Hotel Embraces Contemporary Branding

February 2, 20170 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: La Fonda on the Plaza, Santa Fe NM Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a historic hotel. Joining us on-air were Jenny Kimball, CEO […]

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How Product Lifecycle Influences Marketing

January 16, 20170 Comments

Once a Day Marketing™ featured video blog: Product Life Cycle Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we are discussing the classic product life cycle introduced by Raymond Vernon in the 60′s and how it still impacts marketing in 2017. Products evolve a lot like people. They are born, […]

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