People

Historic Hotel Embraces Contemporary Branding

February 2, 20170 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: La Fonda on the Plaza, Santa Fe NM Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a historic hotel. Joining us on-air were Jenny Kimball, CEO […]

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How Product Lifecycle Influences Marketing

January 16, 20170 Comments

Once a Day Marketing™ featured video blog: Product Life Cycle Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we are discussing the classic product life cycle introduced by Raymond Vernon in the 60′s and how it still impacts marketing in 2017. Products evolve a lot like people. They are born, […]

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Generate Excitement for Your Brand

November 27, 20160 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing how to generate buzz for your brand. All businesses that interact with customers have an opportunity to generate excitement for the brand and make those interactions great customer experiences. This applies whether it is a B2B or B2C enterprise. […]

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Building a Brand on Global Citizenship

November 22, 20160 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Santa Fe Council on International Relations Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a Santa Fe organization that builds global citizenship. Joining us on-air was […]

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