7Ps of Marketing

Strategic Brand Analysis: Customers

May 9, 20130 Comments

Once a Day Marketing™ featured video blog: Strategic Brand Analysis: Customers Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are launching a three-part series on strategic brand analysis using David Aaker’s model. According to marketing guru Aaker, it’s important to track the market activity of […]

Continue Reading »

Using Print for Branding

May 8, 20130 Comments

Once a Day Marketing™ featured video blog: Print as a Marketing Channel Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we starting a series profiling the nine marketing channels you can use to promote your brand. Today we are discussing print media, which is still a […]

Continue Reading »

Branding a Regional Beer

May 7, 20130 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Branding Santa Fe Brewing Company Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing what it takes to build the brand of a regional brewing company. On our radio show Ask Those Branding […]

Continue Reading »

Understanding the Unique Selling Proposition (USP)

May 6, 20130 Comments

Once a Day Marketing™ featured video blog: Unique Selling Proposition (USP) Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are reviewing one of the most important marketing principles ever identified: Unique Selling Proposition or USP. Rosser Reeves explained USP back in 1960 and there are […]

Continue Reading »

Back to Top