Knowledge
Marketing 101: the 7Ps of Marketing – PRICE
Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we’re sharing Part III in our series on the fundamentals of marketing using the 7Ps with a discussion of Price. A strong value proposition means that customers feel they receive a good value in exchange for their hard earned dollars. Value proposition […]
Marketing 101: the 7Ps of Marketing – PROCESS
Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we’re sharing Part II in our series on the fundamentals of marketing using the 7Ps with a discussion of Process. When it comes to marketing, there are two aspects of process; internal and external. A great internal process ensures that management and […]
Marketing 101: The 7Ps of Marketing – Place
Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we’re beginning a series on the fundamentals of marketing using the 7Ps with a discussion of Place. One of the key questions every business has to consider is where to distribute their product, or, which are the right places to be selling […]
How Product Lifecycle Influences Marketing
Once a Day Marketing™ featured video blog: Product Life Cycle Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we are discussing the classic product life cycle introduced by Raymond Vernon in the 60’s and how it still impacts marketing in 2017. Products evolve a lot like people. They are born, […]
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