Knowledge

Marketing 101: the 7Ps of Marketing – People

February 21, 20170 Comments

Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we’re sharing Part V in our series on the fundamentals of marketing using the 7Ps with a discussion of People. When you really think about it, are customers buying your product or are they buying into the people in your organization who […]

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Marketing 101: the 7Ps of Marketing – PRICE

February 5, 20170 Comments

Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we’re sharing Part III in our series on the fundamentals of marketing using the 7Ps with a discussion of Price. A strong value proposition means that customers feel they receive a good value in exchange for their hard earned dollars. Value proposition […]

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Marketing 101: the 7Ps of Marketing – PROCESS

January 31, 20170 Comments

Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we’re sharing Part II in our series on the fundamentals of marketing using the 7Ps with a discussion of Process. When it comes to marketing, there are two aspects of process; internal and external. A great internal process ensures that management and […]

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Marketing 101: The 7Ps of Marketing – Place

January 23, 20170 Comments

Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we’re beginning a series on the fundamentals of marketing using the 7Ps with a discussion of Place. One of the key questions every business has to consider is where to distribute their product, or, which are the right places to be selling […]

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