Knowledge

Social Media Marketing Tips from an Expert

May 16, 20170 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Jan Zimmerman – Social Media Marketing for Dummies Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed web marketing with an expert and author of a new book. Joining us on-air […]

Continue Reading »

Marketing 101: the 7Ps of Marketing – POSITIONING

March 20, 20170 Comments

Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we’re sharing a bonus – Part VIII in our series on the fundamentals of marketing using the 7Ps with a discussion of Positioning. Positioning is an essential first step in creating a brand and it’s important that it be established prior to […]

Continue Reading »

Marketing 101: the 7P’s of Marketing – PHYSICAL EVIDENCE

March 13, 20170 Comments

Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we’re sharing Part VII in our series on the fundamentals of marketing using the 7Ps with a discussion of Physical Evidence. The physical evidence is everything customers physically experience when interacting with your company. These are the things they might see, touch, […]

Continue Reading »

Marketing 101: 7Ps of Marketing – PROMOTION

March 6, 20170 Comments

Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we’re sharing Part VI in our series on the fundamentals of marketing using the 7Ps with a discussion of Promotion. Promotion is telling your customers about your products and services, their benefits and where they can be found. In today’s world customers […]

Continue Reading »

Back to Top