Smart Monday

Marketing the America Dream

August 12, 20130 Comments

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Smart Monday and we are looking at marketing the American dream. We are big believers that you can brand anything, whether person, place or thing. This past week we attended the 2013 Rural Forum, New Mexico’s top economic development conference, and […]

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Inspiring Customer Loyalty

August 4, 20130 Comments

Once a Day Marketing™ featured video blog: Building Customer Loyalty Programs Hello, I’m Jim Glover, That Branding Guyfor Once a Day Marketing Today is Strategic Tuesday and we are looking at rewarding your loyal customers. In today’s competitive market place you are working hard to land every customer that patronizes your business. Are you working […]

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Creating Excitement for Your Product

July 29, 20130 Comments

Once a Day Marketing™ featured video blog: Creating Excitement for Your Product Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Smart Monday, and we are talking about creating buzz for your product before you actually release it. Creating buzz means generating excitement for your product before it becomes available […]

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40/40/20 Rule of Creating a Great Ad

July 22, 20130 Comments

Once a Day Marketing™ featured video blog: What Makes a Good Ad Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are looking at the elements of crafting a great print advertisement. The 40/40/20 Rule is very straight forward. 40% of your ad should be about […]

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