Smart Monday
Reach, Frequency and Consistency
Once a Day Marketing™ featured video blog: Brand Building: Reach, Frequency and Consistency Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Smart Monday and we are looking at three key concepts to understand when building your brand. When planning how to deliver your compelling marketing message to potential customers, […]
Branding in a Mature Market
Once a Day Marketing™ featured video blog: Branding in Non-Mature and Mature Markets Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Smart Monday and we’re going to take a quick look at branding in a mature market. A mature market is defined by the fact that the product or […]
Route 66 – Creating a Memorable Experience
Once a Day Marketing™ featured video blog: Route 66 Brand Mystique Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Smart Monday and we are highlighting the brand mystique of Route 66 and the importance of creating memorable experiences. Certain brands have mystique such as the Beatles, Marilyn Monroe, Paris, […]
Branding a Unique Event
Once a Day Marketing™ featured video blog: Branding the Santa Fe Indian Market Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Smart Monday and we are highlighting a world-class event here in Santa Fe, New Mexico branded with distinction. Santa Fe is host to the famous Santa Fe Indian […]
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