Smart Monday

Understanding Your Customer Loyaltyscape

November 17, 20130 Comments

Once a Day Marketing™ featured video blog: Do You Know Your Cutomer Loyaltyscape Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are sharing our model to categorize the loyalty of your customers. There are numerous, very technical ways to zero in on the buying behavior […]

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Bling Can Enhance Impulse Buying

November 11, 20130 Comments

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Smart Monday and we are looking at how bling (the flashy, ostentatious flaunting of things) can enhance impulse buying. Recently we attended a branding webinar hosted by Guy Kawasaki, a top marketing guru. He shared adding bling to a blog will […]

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Understanding Product Life Cycle

November 4, 20130 Comments

Once a Day Marketing™ featured video blog: Product Life Cycle and Your Marketing Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Smart Monday and we are taking a look at the classic product life cycle and how that impacts your marketing. Products evolve a lot like people. They are […]

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Growth Strategies for Your Business

October 28, 20130 Comments

Once a Day Marketing™ featured video blog: New Growth Strategies for Your Business Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Smart Monday and we are discussing new products and expansion into new markets. New products can create buzz among consumers, keep a brand top of mind and boost […]

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