Recon Thursday
Apple Dethrones Coca-Cola as Most Valuable Brand
Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Recon Thursday and we looking at Apple’s rapid rise to become the most valuable brand in the world. According to the Interbrand Best Global Brands survey, Apple is now the world’s most valuable brand. Coca-Cola, which maintained the No. 1 ranking […]
Nike Direct to Consumers
Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Recon Thursday and we looking at a recent report about Nike’s Direct-to-Consumers (DTC) sales. The Oregonian reported that Nike’s direct-to-consumer sales, either through nike.com or their own stores, are on the rise. I’m sure Nike is pleased with these results as […]
Household Brand Names Fade Slowly
Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Recon Thursday and we are discussing brand stature and how a brand that was a household name for years is making a comeback. You may recall that last year Hostess, maker of such treats as Twinkies, Ding Dongs and the iconic […]
Reviewing Your Distribution Channels
Once a Day Marketing™ featured video blog: Placing Your Products in the Right Place Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Recon Thursday and we’re going to look inside your company at Place, one of the 7Ps, also known as distribution. What channels are you currently leveraging to […]
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