Branding the Museum of New Mexico Foundation
Supporting New Mexico Museums
Listen to our featured Ask Those Branding Guys radio show podcast: the Museum of New Mexico Foundation
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a foundation that supports the State of New Mexico museums.
Joining us on-air was Jamie Clements, President and CEO of the Museum of New Mexico Foundation (MNMF). Founded in 1962, the Foundation’s mission is to support the museum system of New Mexico through funding for exhibitions and education programs, financial management and advocacy.
MNMF manages all of the museums shops in the New Mexico museum system including The New Mexico Museum of Art, NM History Museum/Palace of the Governors, Museum of International Folk Art and the Museum of Indian Art and Culture.
The audience for the Museum of NM Foundation includes 350,000 annual museum visitors; 70% of the visitors to the State museums in Santa Fe are from out of state.
To support the Foundation’s efforts to provide funding to the wonderful New Mexico museums, individuals are encouraged to become members and enjoy exclusive benefits related to museum and historic site offerings in one of the four different levels of membership.
The MNMF marketing message is that without their work the museums would not be able to keep their doors open for visitors to enjoy all of the fabulous collections and exhibits.
From a marketing perspective, MNMF leverage print advertising and direct marketing, both mail and telephone. Membership is also promoted in the museums shops. Jamie shared that word of mouth is one of the most powerful forms of advertising. MNMF is using social media to complement the other marketing efforts rather than as a fund raising mechanism.
Jamie is exploring how to use social media and crowd funding campaigns to tap into new sources to raise funds. Those Branding Guys suggest that he create a unique hashtag to raise awareness for the Museum of New Mexico Foundation. With the 100th anniversary of New Mexico Museums in 2017, this idea has great possibilities.
Enjoy the show.
Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
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Filed in: People • Physical Evidence • Place • Positioning (Bonus) • Promotion • Strategy • Tactics
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